Meet the Team
Our Coaches
Ahmed and Roisin bring together experience, structure, and a passion for performance.
Our coaching is tailored, focused, and designed to help every athlete progress with confidence.
Founder and Head Coach
Ahmed Aljubouri
25+ years' experience, former semi-professional footballer in England playing at the Conference National League for Woking FC, Farnborough Town FC, and later Cobham FC. Had the privilege growing up in the United Kingdom and the opportunities to play from grass roots level to national level football leagues and captaining several teams and university including trialing for Atalanta de Bergamo FC in 1995 and Queens Park Rangers FC in 1996 before having the opportunity to also train with the Iraqi National Football Team in 2004 at the Bisham Abbey National Sports Centre in the United Kingdom.
Spanning from 1993 to 2014 both playing and later coaching football at an English FA Academy as well as avid cyclist since 1989.
Later turned endurance sports athlete from 2015, having raced multiple cycling and multisport races including completing 9 Ironman 70.3 distance, Powerman middle distance, several half-marathons as well as competed at national level cycling time trials races.
As a certified coach and high-performance trainer, I take great duty of care of the people I work with and always thrive to support. Strongly believe in applying sports science to practical implementation achieves the best possible outcome. I have coached Rabdan Men's Cycling Team, Abu Dhabi Cycling Club Women's Team, Iraq Cycling Federation Women's Team and winning Gold and Silver medals as a coach, at the Arab Championships in 2022 and in 2023 respectively. I have also proudly achieved Bronze medal at the Irish National 40km time trial road race as a coach in 2024.
As a professional, I worked for many years since 2001 at senior management level capacity for international corporate companies spanning from the UK to the Middle East in real estate and construction industries where I managed portfolios exceeding $10B capex.
LANGUAGES
Arabic
English
French
EDUCATION & QUALIFICATION
25+ years of business and corporate experience.
10+ years of sports management and coaching experience
MBA-PgCert in Business Administration Studies (Leicester University UK) - 2017
MSc in Management and Construction (Kingston University UK) - 2007
BSc in Civil Engineering Studies (Kingston University UK) - 2002
UCI CAS (Level 4) Coach (Aigle, Switzerland) - 2024
UCI Diploma (Level 3) Coach (Aigle, Switzerland) - 2023
British Cycling Federation (Level 1&2) Coach (UK) - 2022
English FA Intermediate (Level 1&2) Coach (England) - 2015
World Anti Doping Agency (WADA) Performance Education Programme (Aigle, Switzerland) - 2021
UESCA Running Coach (USA) - 2020
Training and Development Specialist
Consultant to multiple Federations and Teams
UCI International Education Expert
Co-Founder and Senior Coach
Roisin Thomas
Founder of the 1st UCI Women’s cycling team in the GCC – Al Asayl Cycling Team. Reigning Dubai 70.3 IronMan relay team winning the 2019 overall female category and clocking the fastest woman on a time trial bike over 40kmh speed over 90km distance.
2 x Irish National Championships and winning several U.A.E based races.
Based between Dubai and Achill from Ireland, I raced worldwide in UCI 2.1 and 2.2 stage races in the Durango-Durango stage race in Spain in 2019. I was also the U.A.E Tour Cycling Champion in 2019 winning the Green Jersey and the U.A.E Cycling Championships Champion in 2018 winning the Blue Jersey as well as raced the Tour of Antalya and the Tour of Changhmai in 2017 winning the Yellow Jersey. I had also the opportunity to be selected to train with Astana Women Pro Cycling Team in Italy in 2017.
I proudly hold the U.A.E record holder for the fastest time recorded by a Woman around the Yas Marina Circuit on a time trial bike in 2016.
Also in 2016, I became the first Woman to cycle the 7 Emirates by covering a whopping 476km in 14 hours and to make it even more physically demanding, this was completed in May which is one of the hotter months in the U.A.E. the 7 Emirates challenge was repeated again in the summer of 2017.
Irish Nationals Bronze medalist in 40km individual time trial road race in 2024.
LANGUAGES
English
Gaelic
EDUCATION & QUALIFICATION
13+ years of physical education (PE) and coaching experience
10+ years of racing experience in cycling and a former UCI Rider
Higher National Diploma in Sports and Fitness (Open University UK) - 2023
UCI CAS (Level 4) Coach (Aigle, Switzerlad) - 2024
UCI Level 2 Coach (Aigle, Switzerland) - 2021
British Cycling Federation Level 1 Coach (UK) - 2021
World Anti Doping Agency (WADA) Performance Education Programme (Aigle, Switzerland) - 2021
British Triathlon Federation Level 1 Coach (UK) - 2019
Training Peaks Coaching Certificate - 2017
ITEC Health and Fitness Instructor - 2013
Emergency Medical Technician Certificate (Pre-Hospital Emergency Care) - 2013